So So “Sinful” for Nails: a limited edition “Kollaboration” with Kylie Jenner
reported by Alison Blackman, Editor in Chief, advicesisters.com
Kylie Jenner at Sinful Color Sinful Shine King Kylie Collection launch in NYC (c) 2016 Alison Blackman
Kylie Jenner to create has made her own dent in the youthquake and in the Kardashian/Jennner family dynasty as a model and trend-setter. Now she’s turning her love of everything “nails” into a “Kollaboration” of limited edition nail color collections for one of my personal favorite nail polish brands, Sinful Colors.
If you read the Advice Sisters Beauty, Fashion and Lifestyle website features regularly, you know that every couple of months I’ve gushed about yet another collection of Sinful Colors Nail Polish. These polishes are inexpensive (under $2.00) and come in an insane amount of colors and formulas. They last a long time without chipping or fading, putting some of the astrosnomically-prices brands to shame. They’re also made in the USA, with the quality you expect from a leading nail brand, and with no damaging formaldehyde, toluene and DBP.
new products from the Sinful Shine King Kylie Collection colors
The King Kylie SinfulShine Collections are limited-time only, from March 1 – August 31st 2016. Individual collections will debut at select mass market retail partners nationwide, beginning with the King Kylie SinfulShine Collection — 20 shades of exquisite jewel tones offset by decadent neutrals and precious metals, as well as a top coat. I tried the rose gold metallic “Kreme de la Kreme.” (see the “Kolor” chart below). Two coats and a clear top coat and it lasted for a week. I’m hard on my nails typing hours a day. Sinful Colors Sinful Shine, lasts.
Fashion Week in NYC was the perfect time for the reveal of this collection, with fabulous views of the City, at the Press Lounge high atop 11th avenue. I had a chance to meet Ranul Mehrotra, the General Manager of SinfulColors, and tell him that I was a huge fan. Yes, I did gush. Sinful Color may only be nail polish, but when you find something you love, why not show your enthusiasm?!
After Kylie “Koctails” and photo-booth selfies and such, Sinful Color’s Head of Marketing, Blake Decker addressed the crowd of editors and influencers, saying how thrilled the company was to collaborate (or should that be “Kollaborate”) with Kylie. Ranul Mehrotra added: “We think that this collaboration will energize the nail category by driving millennial traffic to the store,”
Then it was Kylie’s turn to say a few words. Dressed in a long, body conscious gown of nude sequins, she shyly took the microphone, smiled at the large cake made just for her in the shape of a Sinful Colors nail polish bottle, and said a few words: “I am so excited to be working with SinfulColors on my own nail color collections! I’ve taken all the colors and trends I love for these limited-edition sets. I love being creative with my nails and sharing my artistic choices with my fans. With this collection with SinfulColors, I’ll be able to offer my fans the polish they need to get my favorite styles at an affordable price. I can’t wait for everyone to see what we’ve done,” said Kylie.
Kylie Jenner at Sinful Shine King Kylie Collection launch in NYC (c) 2016 Alison Blackman
The SinfulColors® Kylie Jenner Collection will be available at retailers throughout the U.S., and globally, including Walmart, , Walgreens, Target and others. A full list of retailers is available on the SinfulColors® website Check this out, the suggested retail price of the polishes and topcoat is just $2.99 (how can you resist)?
*all photos except Sinful Nail Polish Bottles * color chart are (c) 2016 Alison Blackman
