The before and after photos aren’t pretty, but they might convince you that the Rowenta Beauty Straight Express flat iron is the item you need to go out and buy right now. If seeing is believing, a thousand words below these photos couldn’t be more convincing. That’s why you are seeing my before and after photos first, too show you how dramatic a difference this product can make in frizzy, wavy or even kinky hair that longs to look straight and sleek. The more amazing thing is that the results can be obtained in literally, minutes.
Yes, I am really hooked. So hooked in fact, that I didn’t want to leave the Groupe SEB Holiday Gift Guide Event I attended recently (that also showcased a lot of other really nifty items with the latest advancements in home, kitchen and beauty appliances from All-Clad, IMUSA, KRUPS, Lagostina, Rowenta, Rowenta Beauty, and T-fal). But I haven’t used another flat iron since I got this one in my hands. So let me give you all the details:
ROWENTA Straight Express 1 Inch Flat Iron(srp. $179.99)
I have included the video above just to show you how this amazing flat iron that I think (flat out) beats all the others I’ve tried so far, works. You can judge for yourself. It would make a great holiday gift but I can’t keep it under wraps that long. It would be great for back to school and work, of course!
You can purchase this at a number of online and retail stores. For more information visit the Rowenta Web Site.
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