This flat iron (FLAT OUT) beats all the others @RowentaBeautyUS #RowentaBeauty

This little marvel is a flat iron with a difference. It has a row of  16 spaced teeth on one side that really grip all the waves and kinks and snarls in your hair, and hold them straight as you move the iron through them.  Although I was originally worried that this might rip through my hair, the teeth are well spaced and gentle, so what they really do is just pre-straighten and control how the iron moves through. Although you can straighten hair in one pass, if it’s really kinky you might need two…but that’s about all. It’s like a steamroller through frizz, waves, kinks. It’s ready to use in about 30 seconds so it heats up fast from  260 F to 450 F with an easy to read digital display on the top (so no guessing what temperature it’s at).

Like any good quality flat iron, this one features hard-anodized titanium-infused 1″ plates deliver even heat distribution and ultra durability, while the tourmaline-boosted ceramic coating naturally produces non-damaging infrared ionic heat. The built-in ionic generator emits millions of pure negative ions fo help you get even shinier, smoother and more frizz-free results.

The day I was introduced to the Rowenta Straight Express Flat Iron, it was during one of those Summer weeks when it had been hot, humid and rainy. I’d washed my hair and had gotten caught in the rain the night before, and hadn’t had time to do more than just try to quickly straighten it out before the event that afternoon.  Obviously, with more humidity, all I ended up with was a halo of frizz. So the stylist showing me the flat iron had to section my hair and use the iron a little more slowly than I normally would at home. He took about four minutes to flatten my hair into the sleek look you see in the photo above. But once I got home and tried it on my hair I managed to smooth it out satisfactorily in about two minutes, although perhaps not quite as beautifully. But that’s pretty impressive.  The 1″ plates are wide enough to deal with a lot of hair, even if it is long. Shorter hair will naturally take even less time. The extra long 9″ cord with 360 degree swivel capacity makes it easier to move it around your head. And there’s a lock system to keep the plates together for storage. It also comes with a heat resistant pouch for storage and travel.