American Express is not just a sponsor of Mercedes Benz Fashion Week, it offers card members a unique view of Fashion week in a luxurious, exclusive Skybox high atop the Bryant Park main tent, but this season, American Express offered something truly unique: a multi-season runway show offering a genuine, at-the-runway experience. I attended one of these special fashion shoes featuring designer Peter Som in September, 2008.
This year it was fashion designer Diane Von Furstenberg’s turn to be in the spotlight.
Diane Von Furstenberg is beloved for her creation of the figure-flattering, generation-spanning, easy-to-wear, wrap dress. However, she is also dedicated to empowering women, and helping young designers reach their goals. Since ticket sales from American Express events at Fashion Week are part of their $250,000 donation to the CFDA/Vogue Fashion Fund, and Diane Von Furstenberg is President of the Council of Fashion Designers of America (CFDA) as well as a spokesperson for American Express (a sponsor of Mercedes Benz Fashion week), she staged not one, but two complete runway shows during Fall 2009 Fashion Week in February. The first was for her Fall 2009 collection, and the second, held later in the week at 9:00 at Bryant Park, was a show of her current, Spring/Summer collection and a few look as a preview from her Fall 2009 collection.
Although I spent every day on the risers with the photographers this season, American Express invited me to cover this show, and two in the Skybox .
….and there was a lot to love!
The Fall preview pieces offers more generation-spanning, flattering, runway-to-real-way designs but this time, with a more tribal vibe. Although I didn’t see the collection a few days earlier, the collection called “Nomad” was supposed to convey the philosophy that a modern woman “carries her home with her.” I guess home means a lot of wonderful clothes! There was a lot of velvet, wool, and luxurious faux fur head ornaments (I can’t bring myself to merely call them “hats”) that I thought mirrored the wreaths and flowers worn in the Spring 2009 collection. The clothes could be layered, mixed and matched, and worn in various ways, making them, as Diane urged, versatile clothes that women could wear in various situations.
Diane Von Furstenberg takes a short walk down the runway to the beat of enthusiastic applause. During her pre-show chat with Andre Leon Talley, she urged consumer to “Buy things that you really like, things that sing to you, and that you can wear in a variety of situations.” Diane, your designers are certainly playing my song!
Of course you want to go, next season! If you want to know about American Express Fashoin Week events, first become an American Express Card Member. Then visit: www.americanexpress.com/entertainment