Ever since a caveman (or more likely, an enterprising cavewoman) decided that skins (or leaves, mud, feathers, whatever was handy and attractive) made a nice covering to protect the body from bug bites, cold, and environmental pests and outside elements, with perhaps the exception of nudists in warm climates,the wearing of some sort of clothing has been an essential element for human beings daily routine. Your choice of clothing may be personal, but it also is influenced by how it feels when you touch it, how it feels on your body, and what is smells like.
You probably give a lot of thought to what you put on your body, but a lot less thought to how you clean those clothes. I’ll just get to the bottom line of what was stressed over and over again during the event, which is that clothes may look clean, but if you look at them under infra-red light, you can still see stains — rarely are your clothes as clean as you think they are. What happens when your clothes really aren’t clean? First, odors remain. And secondly, over time, bright colors and pure whites get dull, and fabrics start to degrade, so your special clothes become the ones that you put into the “ragbag” or “save for painting the house” or you wear when no one is around.
At a recent, fascinating event hosted by P&G (Proctor & Gamble), editors were treated to a full morning of education, information and entertainment focusing on the science of the beauty and care of clothes (or actually, fabrics). Alas, I missed the fashion show, but I was able to check out the three breakout sessions. The star performers in these were three new (as in right now and coming this Spring 2015) high tech products that clean, protect and enhance fabrics and therefore, your clothes.
Tide HE Turbo products for High Efficiency (HE) washers include TIDE Pods, Tide Liquid Laundry Detergent, and Tide Powder Laundry Detergent, which will be widely available in retail outlets starting this month in February 2015.
Also new are Tide Pods Plus Febreze which offer a longer lasting fragrance and a new, 4-in-1 technology to clean, remove stains, brighten and add up to 24 hours of (what the company calls “freshness” and what my husband calls “smells a lot like grapes” scent) with special perfume capsules. At the event editors were invited to smell stale clothes (ewww..) and then clothes washed in the new Tide Pods Plus Febreze. You don’t need to be a rocket scientist to know which ones we liked a whole lot better! I really like the convenience of pre-measured, easy to use, lightweight pods. If you are lugging heavy laundry to a laundry room not having to lug a messy and heavy bottle of liquid detergent is a big plus. Also, you won’t over or under-soap your clothes since each is just the right amount of detergent. I love these. $4.99 for 12 oz bag or $8.99 for a 23 oz. bag. These are available February 2015. I didn’t count how many were in the 23 oz. bag I received to try, but certainly enough for several dozen washes.
For more information on all Tide Products, visit the Tide web site
Also new and nifty is a new Downy Fresh Protect product that actually deodorizes your clothes (and blocks bad odors) with hours worth of odor protection (these little beads act an an in-wash odor shield and infuse your fabrics with motion activated (as in you move and the scent is activated) technology to neutralize odors — we got a chance to see this in action).
I tried the green Downy Fresh Protect ‘Fresh Blossom” which is a feminine fruity floral, nice I think on sheets and towels but I thought it might compete a bit with the spicy perfumes I habitually wear. But if you have a family, the kids’ smelly gym clothes, your workout gear and so forth will smell a whole lot better, and the fabrics will stay brighter, whiter and last longer. There is also a blue Active Fresh scent. Note that the colors do not have anything to do with color on your fabrics, that’s just the color of the container and the beads within. To use them you pour the beads into the cap to the appropriate fill line (they are marked for regular or maxi odor protection) and then add them directly into the drum of your washer NOT the dispenser drawer before you start the washer. Then as the washer goes around, the beads dissolve into the wash cycle and infuse your fabrics with your chosen scent. You can use these in the newer, HE machines or older machines as well. These will be available in April 2015 in mass market food and drug stores for about $6.99 for a large 13.2 oz. cannister. For more information on Downy products visit the Downy Web Site
Summing up the Scents: If there’s a downside, it might be that the scents in the Tide Pods Plus Febreze and the Downy Fresh beads are not to everyone’s liking, and if you don’t enjoy having that fragrance on your clothes, too bad because it will last as intended…at least until you throw your clothes in the wash again.But at least you’ll know that your clothes are cleaner, colors brighter, stains are gone and fabrics are being protected.
I admire the technology, innovation, and thought that went into these products. Until now, I gave little to no thought to whether or not my clothes were clean, stain-free or odor-free after I washed them. I just assumed I was doing the best I could for them. But now, after attending these presentations, I wonder if my washing machine (or probably, my choice of detergent) could be sabotaging my clothes. I wonder if my clothes are really clean, stain and odor free? Until now, I was a ” buy whats on sale” consumer, but now I think I’ve been converted!
@Tide, @Downy, @ProcterGamble #pjfuturefsbricsnyc