Don't Suffer Dry Skin! CeraVe To the Rescue With Three New Products

As a beauty reviewer, one of the things I really try to do is remain impartial. After all, what works for me, might not be the same for you, or my other readers. But I do personally like the products made by CeraVe. You can get CeraVe in the drugstore,and the products are affordable, but they’re not irritating, and they are effective.

Recently, CeraVe launched three new skincare products with a unique event: “Cirque du CeraVe” was held at the Osteria del Circo in New York City for editors. Lane Communications and CeraVe staged a “Circus” complete with a professional mines, juggler, contortionist and stilt walker. Alissa Lynch, Vice President & General Manager of Consumer Products at Valeant Pharmaceuticals, David Johnson, Director of Skincare at Valeant Pharmaceuticals (The Ringmaster) and Dr. Hillary Baldwin, a dermatologist, also provided information on the new products and how to use them.

CeraVe Therapeutic Hand Cream, CeraVe Renewing SA Cream and and CeraVe Renewing SA Foot Cream should be available in January, although the foot cream is going to be available, at least for the time being, only in the offices of Podiatrists (not even dermatologist are going to get it).

In Winter, dryness is a skin sabateur. If your skin gets dry enough, it becomes rough, and can even crack! OW!!! Tha’ts painful! Cracked skin, however, can also be a health issue, because open sores can easily become infected. And, as you’ll be washing your hand more in Winter to protect against colds, the soap and water can dry skin out even more.

If you”ve ever had a cuticle or skin on your hand that is so dry it has cracked, you know just how unpleasant it is to deal with, and healing can take a long time. The new CeraVe Therapeutic Hand Cream doesn’t just contain dimethicone to help prevent and protect your hands from chapping, it also has ceramides to help prevent water loss–especially important in very dry and damaged skin, and it has niacinamide and fatty acids to help reduce redness and protect and restore damaged, dry skin. Finally, hylauronic acid attracts water to the skin to keep the skin hydrated. But this new hand cream has another important benefit: it is water resistant. If you use the new CeraVe Therapeutic Hand Cream, you’ll find that it coats your skin so that when you use soap and water, even if the water is hot and you’re singing “Happy Birthday” (to yourself) as recommended when washing thoroughly, not all the protection will be washed away. Apply this rich cream in a flip top tube, and you’ll see an immediate improvement in how your skin looks and feels. What a relief! In addition, the product is non irritating, non-sensitizing and alcohol and fragrance free. For just $10.99 a 3 oz. flip top tube, you’re buying a lot of protection at a very reasonable price.

Another welcome addition to the CeraVe family of skincare is the CeraVe SA Renewing Cream, that helps to repair and restore really dry, bumpy skin. If there’s anything I dislike, it’s not the product, but the packaging. It comes in a big 12 oz. jar ($22.99). I hate sticking my fingers into a jar of cream due to the possibility of contamination, and of course messy fingers. But the new cream is great. It’s a sister product to the SA Renewing Lotion CeraVe launched last season: CeraVe SA Renewing Lotion (Srp. $14.99 8 oz. pump bottle). The ingredients in this product work on something else that is a tough to treat skin condition: rough, dry, bumpy skin often called “chicken skin.” It can be found just about anywhere on your body, or in multiple places. It is not life threatening but it looks ugly, and it’s basically incurable. The good news is that the SA Renewing Lotion or Cream, used regularly and over time, can actually smooth down the bumps and handle the dry spots, with a patented “Multivescular Emulsion (MVE)” technology.

Without getting too technical, the MVE technology provides a controlled, steady release of various ingredients (including salicylic acid — the “SA”) that loosen the dead skin cells and exfoliate them, while nourishing ingredients such as ceramides, hyaluronic acid, and Vitamin D help smooth and soften even extremely dry, rough, bumpy skin. And this MVE technology doesn’t just sit on the skin, it helps deliver the ingredients deep into the skin layers. The new Cream is thicker and richer, perfect for the issues of very dry skin you face during the Winter months. It has salicylic acid, ammonium lactate (an exfoliator), moisturizing ceramides and hylauronic acid, plus Antixoidant Vitamin D for smoothing skin, and niacinamide to reduce redness. It is more emollient than the lotion, but it is still pleasant to use.

I believe that CeraVe decided to limit distribution of the third product, the CeraVe Renewing SA Foot Cream only to podiatrists at first, due to production issues. Even the featured dermatologist at the Cirque de CeraVe launch event, seemed disappointed that she couldn’t offer it to her patients. But if you don’t want to go to a podiatrist to get it, you’ll have to wait. The product also has the softening, hydrating and exfoliating benefits of the other SA renewing products, with the MVE technology we’ve already discussed, which lets the ingredients penetrate deeply into the skin layer. But the cream also stays on the skin and coats it with protection. It would be great to have now, at just $10.99 for a 3 oz. flip tube. For now, you will have to factor in the time and expense of a podatrist’s visit. Hopefully, this will change in the not too distant future.

All three of these new CeraVe products are available in January, 2013. You can find the first two in your favorite drug store or mass market retailer, or visit www.CeraVe.com for more information. The foot cream is sold at Podiatrists’ offices.

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