Every runway hair stylist has a coveted, “illicit” secret weapon in their bag…. Elnett Hairspray by L’Oreal Paris. The original is responsible for the great hair of starlets and socialites, but it was banned in United States for more than two decades. The original version had a powerful spray that got the “oomph” from ozone-damaging fluorocarbon propellants. Although some say it’s better not to widen the hole in the Earth’s ozone layer, others can’t live without Elnett. It has been smuggled into the country by those coming back from Europe like a precious jewel. But now, But now, thanks to a re-engineering of the spray, Elnett is availalbe again in the United States! The new formula, for the American market, is not exactly the same. It contains more water and other ingredients that don’t weigh quite as lightly on one’s hair. But a can costs a whole lot less than a trip to Europe, not to mention it eliminates the risks involved with harboring aerosol cans in your suitcase!
Allure Magazine recently did an article on the mystique surrounding Elnett. Perhaps the fact that it’s “forbidden fruit” makes this spray the object of curiosity and one to be coveted, but it’s also a great product. It has a sound (like “pffsht!!”) from the powerful spray that sounds like no other and it performs like a great hairspray should, what keeping even height-challenged beehives and big, Jersey Girl hair from flopping. The great thing about even the new Elnett is that you can still move the hair around it will bounce back, without feeling like shellac. The smell is a bit strong, but it is a small price to pay. Elnett is a must-have for stylists, and a gazillion actresses, dancers and models and fashionistas for whom there simply isn’t a substitute. It’s a must-have for anyone with limp or difficult hair that wont behave on its own.
The new Elnett Satin is not just good for great looking hair, it is safer for the environment as it doesn’t contain CFC’s (that deplete the ozone layer), and it is compliant with the most stringent VOC standards. The Micro-diffuser sprays an ultra-fine mist that seems to magically dissipate at the stroke of a brush, so your hair stays clean and shiny. You can re-style without adding more (just use a brush and a blow-dryer) and your style just seems to come back to life! Amazingly, Elnett does all this without being crunchy. Some of the Elnett versions not only add volume, but feature UV protectants to preserve color and shine.
L’Oreal has released Elnett Satin exclusively through Target Stores and http://www.target.com/
*Strong Hold, 11 ounces, $14.99
*Extra Strong Hold, 11 ounces, $14.99
*Extra Strong Hold, 2.2 ounces, $6.99
*Extra Strong Hold UV Filter, 11 ounces, $14.99