Every time M.A.C. comes out with a new, Viva Glam lipstick the company selects a timely spokesperson and s/he introduces a beautiful and trendy Lip color. But the purpose is always the same: every single cent of the selling price of Viva Glam Lipsticks $14.00 and Lipglass $14.00 is donated to the M.A.C. aids fund, to support men, women and children living with AIDS and HIV.
The fabulous, Fergie is the spokesperson for the latest editions. The Special Edition Lipstick and LipGlass arrive on March 19th, and the other Viva Glam VI Lipstick and Lipglass will hit the market in April. The Viva GlamVI Lipstick are a beautiful way to enhance lips for Spring 2009. I got a sneak peek:
I really love the Special Edition Lipstick $14.00 in soft blue-pink (Lustre) lipstick. It’s moist, creamy, and even though it’s trendy, it really looks more mauve-y pink, than purple, on the lips. There’s also a Viva Glam VI Special Edition Lipglass in a soft, pink-tinged mauve (Frost) to wear alone, or for more punch, layered over the limited edition Viva Glam VI Lipstick.
You’ll have to wait just a few weeks more until April, for the Viva Glam VI Lipstick warm terracotta plum with subtle pearl (Lustre). There’s also a Viva Glam VI Lipglass in a warm plum with a multi-reflective, multidimensional, pearl (sounds gorgeous, doesn’t it)?
As a singer and celebrity, Fergie has become a fashion icon. What a great choice to help us all feel empowered, the “yes we can” of tomorrow, while we work today to help people afflicted by AIDS and HIV. And we can all look gorgeous, doing it, thanks to M.A.C. Cosmetics. On Thursday, March 5th, Fergie revealed her new VIVA GLAM VI Special Edition Lipstick and new VIVA GLAM advertising campaign in Los Angeles.
Fergie visited Project Angel Food, an organization committed to providing free prepared meals and nutrition counseling for those living with HIV/AIDS. She then appeared at the M·A·C store on North Robertson Blvd to help raise awareness of HIV/AIDS by helping to sell VIVA GLAM lipsticks.
M.A.C. Cosmetic’s Viva Glam products have raised over $130 million for HIV/AIDS globally over the past 15 years. 100% of the selling price of M·A·C’s VIVA GLAM products go towards the M·A·C AIDS.
Viva Glam VI will be available at all M.A.C stores and at www. M.A.C. Cosmetics.com and also at 800-588-0070.