There is nothing more alluring than perfectly colored, shiny lips. But there’s nothing less lovely than smudged or faded lip color, of color that has found it’s way into the tiny crevices around the lips. That is a thing of the past, now that we have YSL Pur Couture Vernis à Lèvres Glossy Stain Lip Color ($32.00) to wear and love!
This new lip product from Yves Saint Laurent beauty is many things and “not quite” just one, It comes in a wanded tube lip a lip gloss, but it doesn’t run or fade. It’s a lipstick, but it’s a liquid. It’s a lip stain but no lip stain I’ve ever tried has the moisturizing, glossy and sexy attributes of a lip gloss or lipstick. YSL Pur Couture Vernis à Lèvres Glossy Stain Lip Color is the stuff that lips color dreams are made of! It combines all of the best attributes you want from all three lip formula, with no downside.
The texture is light, but once you put it on your lips, press them together, and maybe add another coat for good measure, you can almost feel the color taking hold. It will last literally all day. I drank several bottles of water and then ate lunch, and late in the afternoon, the color was still there! The color goes on smooth and very shiny, but not sticky or so glossy you can’t wear it out in the daytime. And, best of all, this lovely, lustrous color is offered in 19 high-intensity shades. I’d be hard-pressed to tell you a favorite, but there’s something for everyone of every skin tone and personality and in classic colors and trendy tones.
The colors were closely linked to the color memory of the Maison Yves Saint Laurent, According to Lloyd Simmonds, Creative Director Make-up for Yves Saint Laurent, that was: “three notes of red, serving as top notes: red red, red-orange and red fuchsia. Other shades followed naturally, guided by a desire to accompany women every day: from which flowed the beiges and pinks that are to lipstick what a cashmere sweater is to a wardrobe. Something to put on and forget about. A range of 19 shades in all to accompany women’s every emotion. The technological constraints stimulated me. I recomposed a color palette working hand in hand with the laboratories. In the end, we succeeded in making clear shades while only heavily pigmented colors seemed possible when we started the project. Rouge Pur Couture Vernis à Lèvres has it all: a technological innovation for color that lasts and a new glossy effect …….Rouge Pur Couture Vernis à Lèvres lets your lips shine without overdoing it. No sparkle, no gold highlight. Just pure color on your lips.”
For those who love tech-speak, this formula is based on an all-new system called: “Lifeproof Color Emulsion”.
For the very first time, ethylcellulose, an ultra-resistant polymer, used in the agri-food sector to coat food and give it a tempting shine, has been blended with a perfectly matched emollient oil(1) and a silicone oil(2), and emulsified in an aqueous base. The liquid stain goes on smoothly and softly, but within moments, water evaporates to make way for a few drops of the silicones to rise to the surface and form a glossy film of shine . The evaporation process continues and gathers the drops of oil together like a beehive, ensuring a truly long lasting film on your lips. You won’t notice the product on your lips after a while, but it will shock you when you look in the mirror, hours later, and your lips still look amazing.
Another unique plus is the unique, “couture” applicator. It is pointed and flat, so the fine tip produces an ultra-precise outline but the flat part colors and coats effortlessly. The specially- designed and instantly slant lets you control the quantity for greater precision and for a more even distribution of the color.