Rolando Beauchamp for Bumble & Bumble created the hair look for Alexandre Herchovitch’s Fall 2010 runway show. He told me that the look was inspired by Georgian women, but also by a film, and its views of traditional Armenian costumes (including colorful head wraps that were also worn by the models in Herchovitch’s show).
Inspiration often comes from obscure things, but as background, the film that inspired Hercovitch for this collection is called: “The Color of Pomegranates,” by film maker Sergei Parajanov, (made in 1968, and also released under the name “Sayat Nova”). The movie is really a series of “tableaux “inspired” by 18th century Armenian poet Nova and it’s no ordinary film. It’s considered to be one of the best movies ever made by many, including other film makers such as Federico Fellini and Jean-Luc Godard. But the film was censored and banned in the Soviet Union, and for his work, Parajanov was ultimately imprisioned in Russia. Apparently this film has inpsired other artists, including a rock video by REM, “Losing My Religion.” Interesting!
But back to the hair. It was roughly textured, but pretty. Beauty is an important component of how the clothes look, and when it comes right down to it, even avant garde designers want their models to look attractive.
To get the look, Rolando smoothed out the model’s hair, In the middle section, he made a ponytail that was then braided, and twisted into a low bun with a center part. With the rest of the hair, he created small, random braids. Then some of the loose hair and small, loose braids were wrapped into the back, and leaving the others to swing free. Beauchamp used Bumble and Bumble Hair Powder in White to give hair more shine, and some hair spray to give it more texture.