I have heard so much hype surrounding the new, Sex and the City movie opening at the end of the week, but I admit, I can’t wait to see it–SATC has been a “gilty” pleasure even in re-runs. And, let’s face it, SATC has influenced fashion so much that I’m sure it will once again have women running to buy Manolos and name-chain pendants.
how are are the women of Sex and the City’s stylish habits affecting American women’s purchasing patterns?
Women who like Carrie’s style love her range of uptown chic to whimsy to sex kitten (stilettos are a staple and she can usually be seen with a flirty floral accent) . Over the past month on eBay, sales of Flower accessories and handbags increased 21% ; Sales of Manolo Blahnik shoes increased 64% ;
Women who like Samantha’s style–she exudes sexy confidence through strong styles and bold color. Over the past month on eBay, sales of brightly colored women’s clothing increased 174% ;
Sales of La Perla intimates increased 19%
Women who like Charlotte’s sweet, preppy style – she loves bows, cute prints and feminine styles play up the kind nature of her character. Over the past month on eBay, sales of Preppy women’s clothing increased 6% ; Sales of Ralph Lauren women’s clothing increased 13%
Women who like Miranda’s style–a mix of sophisticated mom look with chic corporate suits and androgynous styles. Over the past month on eBay, sales of menswear women’s clothing increase 61% ; Sales of Helmut Lang women’s clothing increased 29% ;
**all data represents sales on eBay from 4/18/08 to 5/16/08**
eBay Style Director Constance White says: “Style-wise, “Sex and the City” was the most influential fashion program of our time. It’s no surprise that the movie is hotly anticipated by fashion lovers everywhere. Everyone wants to see where the ladies and the show’s fifth character – the fashions – are almost 10 years later.
When the new, Sex and the City movie opens in a few days, we’ll all know for sure what’s hot (and what’s not)
