Not too long ago I attended an editor’s event for IMAN’s Luxury Radiance Liquid Makeup enriched with minerals. Somehow I lost most of my photos of the cosmetics, but I did manage to capture this one of Iman talking with great enthusiasm about her new mineral makeup *check out the video below to hear her talk about the new product(s) as well.
The Advice Sisters have reviewed IMAN Cmetics for years with high marks for quality and performance. Although the products are made for primarily for women of color, Iman was careful to stress that her products are designed to work for various tones of skin, not specific ethnicitesThe shades are designated in tones of Sand, Clay and Earth, and in tones from lighter to deeper (not just light, medium or dark). Many of the products, including the silky, luxurious lip glosses, lipsticks and trendy eye shadows, will work for anyone’s complexion, and offer the same, high quality, high performance results.
Although none of the foundations are light enough for my fair, freckled skin, I try everything I review, no matter how weird it makes me look. In this case, I looked like I had an accident with a can of spray tan, but my complexion was really smooth! IMAN Luxury Radiance Liquid Makeup enriched with minerals is one of the easiest to blend, and believable, foundations I’ve tried in a long time. And for a suggested retail price of just $15.00 (including that nice, foundation brush) you can call it a bargain, too!
As Iman explains in the video below, a mineral makeup was something she personally felt she wanted in her cosmetics line, but she wanted to be sure that it would be appropriate on deeper skin tones (zinc oxide which is often in mineral makeup can make skin look ashy). We got to see actual results — three young women of various skin tones get half of their faces finished (by Iman’s own makeup artist and Creative Director for IMAN, Bryan Banes) with this new, liquid, mineral makeup (they got the other half completed after we got an up-close-and-personal look at how the makeup, performed). Seeing is believing. The models looked like their skin was beautiful, but not ashy or mask-like. The foundation is blendable and hydrating, and you can control the coverage. Make it more sheer by using a sponge, or get a medium finish by using a foundation brush–one is included –or your fingertips. This foundation is really good…if only there was one in super light! But there is a nice range of 8 shades that will suit most of the women in the audience IMAN Cosmetics are really meant to target–women of color.
You can’t help but look like a toad next next to a truly beautiful woman (I learned that long ago when I posed for a photo with a former Miss America–she was wearing an evening gown and her crown, and I was in jeans and a T-shirt with no makeup–big mistake!) But even though I’d been up since 6:00 with no touch-ups to hair or makeup, Iman was so gracious about posing for photos, I couldn’t resist!
In this unedited video, Iman talks about why she wanted her new, Luxury Radiance Liquid Makeup enriched with minerals in the IMAN cosmetics line, and about her cream concealer, too. Iman tells her age in this video (although we all thought “no way!”) showing women that they should be proud of their lives, well lived, and accomplishments!
Iman Luxury Radiance Liquid Makeup Enriched with Minerals is now available at select drugstores and mass market retailers, such as Walgreens, Target, Walmart, Duane Reade, and Ulta stores, and Drugstore.com. You will also want to visit the IMAN Cosmetics Web Site for more information, and a look at all the good stuff IMAN has to offer.