I am a firm believer that fragrance should delight your eyes and your emotions, as well as your nose. Lola by Marc Jacobs is one of those memorable fragrances that does this, beautifully. it delights, from the outer packaging, to the bottle, to the actual scent inside it. It is a treat for the eyes, for the senses, and for everyone who is nearby when you’re wearing it.
Lola is a fruity floral, but more floral than fruit. It’s a veritable bouquet! In fact, you can see from the photo that there is a plastic bouquet in a riot of red, fuschia, and blue, right on the the bottle.
Created by Calice Becker in collaboration with Yann Vasnier, the fragrance, in a violet-tinted bottle, looks like a girly product. The juice is a fruity floral, but it is much more modern and glamorous than the usual.
The notes are as follows:Top notes: Pink Peppercorn, Pear d’Anjou, Ruby Red Grapefruit; Middle notes: Dischia Peony, Rose, Geranium; and Bottom notes: Vanilla, Tonka Bean, Musk. The result is a pretty floral with a bit of fruit, that has staying power. It’s not overpowering, but it’s not a girly, wimpy fruity-floral either. This fragrance has substance, and it lasts. It’s more sensual that MJ Daisy. Marc Jacobs himself described Lola as Daisy’s “vampy older sister” but I wouldn’t draw a comparison. Both are great on their own merits–and quite different.
I’m not sure why Karlie Kloss is the face behind the new fragrance. If it’s the sensual, more sophisticated, “older” sister, why her? In the ad, ad, shot by Juergen Teller, Kloss looks lovely, but too innocent and childlike.
No matter, women of all ages will run to buy this very compelling fragrance, in packaging that is sure to become an instant collectible. Marc Jacobs Lola will be available in 30, 50 and 100 ml Eau de Parfum, in a limited edition solid perfume ring, and in matching body products. It will be exclusive to Bloomingdales for 1 month before going into wider distribution. The 50 ml Eau de Parfum will be $65.00.