Presumably, we buy fragrances for the scent. But in some cases, it’s the packaging that makes us swoon. The MCM Eau De Parfum by Mode Creation Munich is billed as an amber floral. I really love this unique fragrance for many reasons.
But more about that in a minute:
The Perfect Presentation:
The first thing to mention is the presentation. MCM produces high-quality high-end leather goods. The bottle for the fragrance looks like one of the MCM backpacks. I can’t think of a better or more clever way to promote the brand. It’s not the only reason to buy the fragrance. But really, who could resist this?!
The Nose behind the Scent:
As to the actual fragrance, MCM Eau de Parfum by Mode Creation Munich is touted as a unisex Amber Floral fragrance. It’s MCM’s first fragrance under a licensing deal with Inter Parfums. It was launched in March 2021.
The nose behind this fragrance is Clement Gavarry at Firmenich. According to Gavarry: this scent was “inspired by tribes of fearless free thinkers and sought to design a sustainable blend of classic and modern elements that fuse together to create an attitude of unbridled optimism and powerful connection.”
The Top notes are Raspberry and Apricot; middle notes are Peony, Violet Leaf and Jasmine; base notes are Ambroxan, Sandalwood, Vanilla and Moss.
How It Smells:
The first spritz is undeniably fruity. It’s well blended with the heart and the bottom notes so that quickly, it’s a kind of woody but somewhat undefinable fragrance. I kept waiting for the bottom notes to poke through. When they did, the fragrance softened from bright fruit to subtle woods and vanilla.
How to process scent is highly subjective. To my nose, it took a lot of the scent to “stick” around. But hours afterward there was still a small hint of it on my skin. I truthfully thought the MCM would have a leather-based more masculine fragrance. This one is unique in that it’s hard to define. However, although it starts out fruity, once that fades away the scent is gender-neutral . That said, it still doesn’t seem to fit a regular fragrance category so well. In reading other reviews, it seems as though I’m not the only one who thinks this.
So who is MCM Eau de Parfum For?
Clearly, fragrances are directed toward younger people with disposable income. I think this scent would be best for the warmer months when you want a “skin scent” but not one that blows your nostrils clear across the room. However, the MCM Eau de Parfum is good for anyone who loves the MCM brand. And, it’s good for anyone who wants a chic and unique fragrance in one of the cutest packages, ever.
A New Limited Edition:
Note: As I was writing this story, advicesisters.com received a press release about a limited edition, graffiti-adorned signature MCM Eau de Parfum. I learned that the mini backpack flacon was re-imagined by emerging Seoul-based artist SambyPen, with a design celebrating Berlin street art (and the renowned graffiti scene) “reinterpreted through the lens of Seoul’s irreverent youth. To make this a collector’s item, SambyPen uses imaginative characters that represent the essence of the fragrance in a graffiti street art treatment. For example, Haru the Wicked Bunny (inspired by the MCM Rabbit & German Easter Hare). Therefore, it’s luxury, but it’s edgy, too.
The perfumer Clément Gavarry of Firmenich says the scent was “inspired by tribes of fearless free thinkers and sought to design a sustainable blend of classic and modern elements that fuse together to create an attitude of unbridled optimism and powerful connection.”
THE PRICE: 50ML EDP: $90 (you’ll find this at Macy’s and other department and online stores). For more information visit the official MCM website