“In Korea, men spend a lot more money on clothes than women do. It’s part of the culture,” advised my fashion week seat mate before the start of the General Idea runway show for Fall 2012. Designer, Burnsuk Choi called his show “After Games,” taking inspiration from archival images of hockey players, especially the teams that participated in the 1968 Winter Olympics in Grenoble, France. He utilized a similar design function in sports uniforms, as outerwear, but in earthy colors such as dark orange, olive green, dark navy, beige and burgundy.
As with a number of shows already finished at Fashion Week (and it’s just day 2) the emphasis seems to be on color blocking, bold spots of color, and surprisingly, fur. In the men’s collections, fur is used as a scarf more than an overall coat, but the fur touches add a bit of luxury. So did large back packs in luxe fabrics, Whether for skiing or simply walking around the City, the casual but eye catching collection is sure to interest fashion forward men. A “performance sneaker” designed in collaboration with Head, makes the homage to sports closer still. Kevin Woon for Shiseido at Kate Ryan Inc was responsible for the hair looks, and Renato Almeida for Shiseido at Jed Root Inc. provided the makeup.
Although the collection was colorful and casual, men may embrace the idea that clothing should be fun, not just functional. Check out my video of the finale. *if you are having difficulty seeing the video here, it’s also on You Tube