On Friday September 12th at 5:00 p.m. in the Salon at Bryant Park, as some of the exhibitors were already closing down their exhibits in the main lobby, Omnialuo, the line designed by super-talented Chinese designer Zheng Luo, was unveiled in a premier runway show. The show began as a blizzard of animated cherry blossoms floated onto the stage (along with some real, silken petals). If this wasn’t breathtaking enough, the collection was so beautiful and unique the audience got up to cheer at the finale — a very rare occurrence during Fashion Week. You could really feel the excitement in the room. Those in the audience agreed: this show was one of the best….saved for last!
Backstage, I was fortunate to have video capabilities for this show, thanks to actress/TV hostess Cognac Wellerlane, and photographer/videographer Lorenzo Esquivel (to my right).
*EXCLUSIVE! Alison Blackman talks to lead hair and makeup artists backstage, and asks Designer Zheng Luo about the collection. See photos of these looks, below!
The show was also special –actually, quite spectacular! It is the type of runway show you want to experience at Fashion Week, but almost never do: one that’s beautiful, memorable…. and unexpected. New York audiences don’t stand up and cheer very often, especially not after a seemingly endless week of show after show after show. Everyone got to their feet to applaud for this one!
The theme for this Spring 2009 Mercedes-Benz Fashion Week show was: “Beauty Blossoms.” In China, the cherry blossom symbolizes feminine beauty and the inspiration for the collection comes from an ancient Chinese poem written by poet and scholar Cui Hu from China’s Tang Dynasty. The poem artistically combines the beauty of a young woman with that of a cherry blossom to illustrate the scholar’s unrequited love of nature and the lady; a love that continued long after the lady was no longer present.
The first look out on the runway, a flirty, soft pink dress with silky sash,and portrays this perfectly. Each item gave us a fleeting “ahhhh” moment of beauty. Everyone will be talking about this collection for a long time to come–even the most jaded of fashionistas.
I kept thinking that the no matter how feminine the designs were, they weren’t at all “girly.” That’s the genius of this collection. What you see on the surface isn’t quite what you get. For example, a white lace dress with a cherry colored sash avoids being too “young,” with the addition of a slip of black lace, peeking obviously from underneath the hem of the dress. Another dress with a sash and bow could have been “too teen” but instead radiated elegance, femininity and sophistication, thanks to a low back with an interesting “envelolpe” treatment. The designer made sure that her clothes always speak softly, but also carry a big stick. In other words, as each model moved down the runway she radiated femininity, but not in a weak way. The body conscious, luxurious designs gave the models confidence, grace and power. I’m assuming that for China’s rapidly growing class of urban, affluent, professional women, the ability to look soft and feminine, but also to be strong and decisive, is paramount. That will also make them very appealing to women in the USA who can afford statement dressing in the form of beautiful, beautifully-crafted clothes that let them look like a woman, but hold their own with the guys.
Photo courtesy of Mercedes Benz
I loved the showy accessories that made even a simple sick outfit look impressive — exotic, with a hint of Asia.
Color palettes ranged from subtle to sensational, from deep charcoal and hot pink, to light pink and creamy ivory. The long gowns were especially spectaular and elegant,e ach accentuating a womanly figure. This one, in creamy ivory, had an almost “Gibson Girl” like allure, with a feathered top and nipped in waist.
photo-mercedes benz
Everyone applauded this show-stopper- a rose-colored gown artfully layered and wrapped around in an asymmetrical column of lovely silk. Like genuine rose petals, each layer gently moved for a sexy reveal of leg as the model walked. Yes, it was sexy, but not overtly so. Zheng Luo knows what she is doing. She has the ability to balance beauty and flattering sex appeal, with something you can actually wear in in polite society. That’s talent!
OmniaLuo, Inc. ( http://www.omnialuo.com.cn/ ), based in China’s fashion capital of Shenzhen, designs, markets, and distributes fine women’s apparel under the brand name OMNIALUO. If their plans come through, the company may be coming to the United States to Madison Avenue. It will be a perfect location.