There is a makeup and bath line brand called PRIDEFUL that is non-gender specific. As you might expect, it’s colorful, with holographic rainbow packaging. But these products are not just for the LGBTQIA+ Community or for Pride Month. PRIDEFUL Cosmetics are affordable, good quality, and for whatever you identify as.
Everyone Wears Makeup, Just Differently:
Adam Lambert 2012 Photo by Alison Blackman
The first time I saw a lot of men in makeup was in 2012 at The Blonds psycho beach party for the Spring 2013 fashion season. There was the usual assortment of drag queens and people dressed to impress. But it was Adam Lambert’s eyes that really caught my attention. He was already pretty well known, but not the mega-star he is now, touring with Queen. The eye makeup and foundation he had on were mild compared to what you might see today just walking down the street. Back then, it was head-turning. Now, not so much.
Why PRIDEFUL?
PRIDEFUL is the creation of celebrity makeup and wig artist and Creative Director Jason Hayes, there wasn’t a non-gender specific color cosmetic and bath line available on the mass retail market at an affordable price. So he created PRIDEFUL “At PRIDEFUL our rainbow never fades,” said Hayes.
The products are cruelty-free, paraben-free, and sulfate-free.
Advicesisters PRIDEFUL Product Review:
You will see some of my own photos, but since there are so many colors to choose from, I’ve included some stock color charts. There are a few products I didn’t get that are available on Amazon now, but more products will be on the way and on shelves at Walmart.
For Starters:
I applaud the idea of PRIDEFUL. But are the products any good? If you want to try these asap, there is a 6-piece lip gloss set which is the debut of the brand. More non-gender specific cosmetics and bath/body collection items are available in October including foundations, concealers, bronzers, highlighters, shadow palettes, eye liners, mascara, brow products, lip glosses, setting sprays, micellar water, nail polish, blenders, brushes, beard care sets, and more.
Lip Loving Colors:
Advicesisters.com received two wanded lip glosses out 0f 28 potential choices. As I am writing this they are not on the Walmart Website but they are on Amazon ($9/each). There are two different formulas. “Talk to Me Nice” is a matte lip gloss (color chart above). I tried Whitney, which looks like hot pink in the color chart above, but it’s more of an intense red. Once dry, it smudged just a little bit. But when I tried to take if off, I had to work at it!
Lip Service (color chart below) is a full-color Liquid lip color. I Tried Lip Service “Tajama,” a semi0sheer glossy beige. It’s slightly toasty, I think the color chart doesn’t do it justice.
PRIDEFUL Eyes:
We also received one of four eye shadow palettes called I-Candy. Ours in “Meags”(large compact in the photo above) features generously sized squares of soft, earthy matte and shimmerpressed powder. The other three compacts are bolder–especially the bright, bold, rainbow-themed “Cassie.”
Other Eye Products we received include I-Line. It’s a swivel-up eyeliner pencil ($9) to make a thin or sharp line. I can’t quite tell if this is soft black or dark gray, but it’s gorgeous either way. We also tried the Line & Define Liquid Liner (ours was in Mari Jane, a shimmery brown). There is also a black version.
If you like to color your brows, Beautiful Brows is an intense pressed powder that comes in several colors. I tried “Whyte” which comes in a half moon of light brown and medium brown in one round pan in a rainbow-colored compact with clear top. There are three other colors. The photo above shows you all four. The only thing I wish these had was a little applicator brush, but since this is just$9, I am not complaining.
For the PRIDEFUL Face:
There are a whopping 20 different colors of foundations called “See Me.”This is a liquid foundation in a tube. I like the fact that the tube makes it portable. It is also just $12. Despite the fact that the color wasn’t a perfect match (I was sent Tandi”) it was pretty close. It also was super-smooth to apply, dried quickly with a semi-matte finish, and lasted a long time without smudging or fading. That’s impressive for an inexpensive foundation. Since there are so many colors, I’m including one of those comparison photos above. It is nice that there are five deeper tones included as well as some very light colors and ten middle-range colors. Nice!
There are also 20 shades of concealer. This lightweight concealer has names that correspond to the foundation names, so there isn’t any confusion. I received “Jodie” which is lighter than the foundation color sent to me. The color was fine, but the tone is a bit too yellow. This gel serum concealer has buildable coverage that smoothed on like silk and didn’t budget. I like the concealer, but without seeing the colors “in person” it’s a bit difficult to really see the tone from the color chart. It’s well worth $12, and a lot more.
I’ve never found a bronzer that really worked well for me. the Prideful Sunshine -Sunkissed Matte Bronzer in “Roxy” a deep warm bronze/brown didn’t work at all for my skin tone. But there is also two lighter tones: (“Jeffrey” and “India”). I can tell it’s a nice bronzer, especially at just $12, but personally not for me.
The same thing happened with me with the Limelight Illuminating Highlighter in “Tia” ($10). This highlighter is really beautiful, but there are two other colors: “Dena” and “Daryl” which are lighter. Tia is really better for darker skin colors, or if you’re really into contouring with a bold look.
My Thoughts on PRIDEFUL:
I appreciate the idea. I love the holographic and rainbow packaging. You certainly do not have to be LGBTQIA to appreciate or wear these products, even though they are created for this audience. The key is to look at the color charts carefully if you can’t find what you’re looking for in person. Color and tone are really important and the color charts in my opinion, are not really as good as they could be. But that doesn’t take anything away from the products. They are really affordable and amazing, especially considering the price.
As you might guess, PRIDEFUL is going to be a visible brand with charitable collaborations. For the launch of PRIDEFUL, the brand partnered with The Matthew Shepard Foundation. Matthew was a young gay man who was murdered in 1998. The foundation and PRIDEFUL have a goal to “Erase Hate” and “Paint Love With Prideful.” You can see a rainbow heart proclaiming this on all the packaging.
Celebrities and performers such as Toni Colette, Anjelica Houston, Harvey Fierstein, Alexandra Billings, Indiah Ferrah, and many more, have already embraced the collection. I can see why as I love these products too.
The PRIDEFUL collection is available at Walmart, Amazon, and Walmart Canada.
