Who doesn’t remember their first visit to Bergdorf Goodman? Natives and visitors alike, have been awed by this cathedral of chic, choc-full of fashion and glamour that money can actually buy. For some, the store and it’s elaborate window displays, is merely a passing bit of beauty as they make their way up or down Fifth Avenue. For others, it’s literally, a lifestyle.’=
Yesterday, at a press screening, I got a chance to take a historical and actual tour through Bergdorf Goodman through a screening of the the Matthew Miele film: Scatter My Ashes at Bergdorf’, An Entertainment One release, Quixotic Endeavors presentation in association with Berney Films and BG Entertainment.
Miele’s inspiration for the film title was a classic New Yorker cartoon in which a lunching lady shares a private, after-I’m-gone fantasy, declaring “I’d like my ashes scattered over Bergdorf’s.” I am sure more than one person has thought of doing just that! Scatter My Ashes at Bergdorf’s literally unwraps the people, places and history that has made this store world-famous, and a mecca for fashion. While the film reminded me a lot of a hybrid between The September Issue and an info-mercial for the store, one gets to see and hear from fashion icons, famous designers, and some of the distinct and colorful people who work at Bergdorf’s and put their heart and soul into their daily life there. The interviews are to the point, and fascinating, especially when the camera is focused on personalities like personal shopper Betty Halbreich, and Linda Fargo, the store’s fashion director, Linda Fargo, who can literally make or break a designer’s future.
The film could use a bit of editing, especially when it comes to the lengthy parts featuring the window displays and their head designer, David Hoey . While the process of putting together the Christmas windows was interesting, and Mr. Hoey is passionate about what he does, a lot of time was spent using the progression of the creation of the holiday windows, as a tie-in throughout the movie. But are the windows really the most important thing about Bergdorf Goodman? I doubt it. I would have liked to have seen more coverage surrounding other aspects of the store, including more departments in the store,and more from actual customers.
The film is peppered with interviews from an all-star list of fashion note-ables, including Giorgio Armani, Candice Bergen, Manolo Blahnik, Dolce & Gabanna, Marc Jacobs, Naeem Khan, Michael Kors, Karl Lagerfeld, Lauren Bush Lauren, Susan Lucci, Christian Louboutin, Catherine Malandrino, Gilles Mendel, Isaac Mizrahi, Ashley Olsen and Mary-Kate Olsen, Thakoon Panichgul, Joan Rivers and Jason Wu, among others. It there ever was a drool-worthy film about fashion, this is it.
Those interested in fashion will sit transfixed, through the entire film.
I know, I did!