When I entered the studio of makeup expert Sonia Kashuk, I admit to being a little bit star struck. Sonia Kashuk is not just a name on a makeup package at Target, she’s a talented makeup artist, designer and entreprenuer, too. On the way to the studio to see the Sonia Kashuk Spring 2013 Limited Edition Collection, now available at Target, I got lost. I admit it, I’m directionally impaired. But when I finally entered the studio, what struck me first was that, fittingly, color was everywhere! My mis-steps meant that I missed some of Sonia’s explanation about her new collections, but I did get an eye-full of the displays, just as Sonia was saying how her new collection of limited edition products was influenced by her around-the-world travels, and especially from the scenery and vibrant culture of Morocco. The tribal prints, bright colors and textures, natural materials and cheerful and bold prints are stunning. You’ll want some for your collection. The Advice Sisters loved just about everything…so we are making this our weekly obsession!
Speaking of which, the makeup and boxed sets collection is quite extensive. I’m going to give you a broad brushstroke view of what’s available, but trust me on this one, you’ll want plenty of these products. I’m going to get some, myself (and I hope they’re not all gone by the time I get to a Target). The boxed items arae really eye candy, that will make affordable gifts or a little something special for you to add to your beauty collection. The best thing is that there won’t be much budgetary sting…these products look like they should cost a whole lot more than they do,. Still, Sonia Kashuk puts quality, color, trends and beauty all together, for literally, dollars.
Feast your eyes on the tribal-themed makeup brushes in a gorgeous zippered clutch with bead pull tag that multi-tasks not just as a brush bag, but a clutch you really can wear out. ‘Part of the Tribe’ 6-Piece Brush Set – Inspired by hand woven textiles spotted at Moroccan markets on her trip, Sonia created this stylish six-piece brush set with chic brown and white tribal printed handles. The woven zip-around case doubles as a clutch and features luxe details with a beaded zipper pull. The stylish set includes a domed powder brush, synthetic angled foundation/concealer brush, duo fiber blending brush, eye shadow brush, definition brush and lash/brow groomer to expertly achieve a flawless finish. Can you believe it’s just $24.99‘?!!
And this colorful, Native Beauty’ 4-Piece Brush Set is just $16.99! I love the neon brights combined with a chic little raffia case. The set includes a synthetic domed powder brush, eye shadow brush, angled fluffy eye shadow brush and synthetic pointed eyeliner/lip brush with full size brush heads.
There are makeup bags, brush sets and boxed gift-ables galore, All created by Sonia Kashuk and that are in Target right now. For a bit of trendy fun, who wouldn’t love the State of the Art Nail Set (by the sea) with 3 limited edition mini colors of nail polish (in navy, mint green and teal, with not one, but two nail art brushes to make something unique. The bottles are mini sized, but the benefit are big, including Sonia’s award-winning, 3-free formula that delivers great color and a chip-resistant, high-shine finish. This beach- blue set is nicely packaged in a cello box with bold graphics, but it’s just $12.99!
The advice sisters have already reviewed one of the standouts of Sonia Kashuk’s Spring 2013 collection, in another article on budget beauty. The Moroccan Dunes Eye Palette($16.99) glitzes up your lids with luminous color in metallic colors to covet:
burnished brown, metallic mauve, prismatic pink and rose gold. The hybrid formula combines the best features of baked, powder, cream, and liquid eye shadow textures so easy to work with, you can apply them with just your fingertips. The color is build-able and long lasting, but I liked these best as a light wash of color.
$14.99 gets you the ‘Kiss on the Cheek’ Lip and Cheek Palette – Give your look a burst of color with this palette of four juicy, sheer brights, formulated for both lips and cheeks. The gel-like formula adds a blush to your cheeks and shine to your lips. Even better, the sheer formula increases hyaluronic acid content and moisturizes skin to help preserve skin’s elasticity. The Palette includes four colors you really can wear on both lips and cheeks, in pink, coral and berry shades to add natural color.
There is also a new brush collection, not for face but for your hair. As you can see from the photo, color is the key here. Who wouldn’t want to use this cheerful, chic, ‘Brush with Fame’ Hair Brush Set ($24.99). The set includes full size and travel size brushes in a pretty plum and vibrant orange, with natural boar and heat resistant nylon bristles to distribute hair’s natural oils, for more shine. The ergonomically correct shaped handle sits comfortably in your hand, with a non-slip grip.
And then, there is what Sonia Kashuk is famous for–her marvelous makeup items. I have always found these products to be very user friendly.I didn’t try these, but I ‘m listing some of them, because when you get to Your local Target store, you’ll want to know which one will be your must-haves before you seek them out and put them in your cart.
Sonia Kashuk Moisture Luxe Tinted Lip Balm $8.99 – lip balms that add color, moisture and protection are must-haves, especially in the warmer months when you are outside more often and for longer periods of time. This one has skin loving ingredients, and anti-aging ingredients plus UV protection with SPF 15. Infused with Cai oil, cultivated through a sustainable development program in Brazil, this anti-aging lip balm is also full of essential fatty acids, cherry extract for antioxidant protection and safflower seed oil to nourish and restore lips moisture.
Sonia Kashuk Ultra Luxe Lip Gloss $8.99 – who doesn’t love a new lip gloss? For this price, you get plenty of great, buildable color, plus multi-dimensional shine, in shades that range form subtle nudes to bold brights. These glosses are also infused with glycerin, fatty acids and emollients to hydrate lips, plus papaya fruit extract which is a natural skin softener. Your lips also get the benefit of antioxidant and anti-inflammatory ingredients. Shades include: Fairest Flush, Prettiest Pink, Ravishing Rose, Coveted Coral, Naked Nude, Modern Mauve, Magical Mulberry, and Polished Plum.
Sonia Kashuk Shine Luxe Sheer Lip Color is just $10.99. These are sheer, hydrating lip colors that add a lot of shine and yet feel very silky and comfortable. they also have moisturizers and amino acids. The lip colors are fragrance, talc and paraben-free formula. shades include: sheer Seashell, Sheer Pink Lust, Sheer Mauve, Sheer Juicy Coral, Sheer Melon, Sheer Fuschia, Sheer Berry, Sheer Rouge, and Sheer Plum
Sonia Kashuk Chic Luminosity Highlighter Stick $10.99 – a little bit of luminosity is a good thing. Not everyone knows how to use a radiance-booster. The idea is just to add a bit to bare skin where you want a “glow.” Just don’t overdo it! These creamy sticks in Persian Sunset (light rose gold) and Sparkling Sands (beautiful bronzed nude)work well and don’t cost a fortune.
Sonia Kashuk Perfecting Brightening Primer $14.99 – The Advice Sisters have finally come to believe that everyone needs to use a primer before foundation or tinted moisturizers or even bb creams. This one has an exclusive patented technology and an active compound extracted from tomato stem cells to protect skin from pollution, while it helps to repair DNA and collagen, increases cell vitality and skin brightness. Infused with Peruvian rhatany extract to calm the skin, the antioxidants and anti-inflammatory properties minimize and tighten pores for an even complexion. This weightless primer blends easily for ultimate comfort, adds youthful radiance and dramatically enhances the performance, vibrancy and longevity of makeup.
Sonia Kashuk Chic Luminosity Bronzer/Blush Duo $12.99 – These look so amazing, but alas, I didn’t try them. I’m told that the bronzer/blush duo just adds a touch of color, with a shimmery finish. Even better, the formula combines the features of baked, powder, cream and fluid formulas, so that you get an easy to blend product that won’t look dry, and you can build the color to the look you like. Oh yes…they also last up to 12 hours without fading. Shades to choose from include: Glow (petal pink), Glisten (warm coral), and Glimmer (deep rosy nude).
Your new best bronzer this season might be the Sonia Kashuk’s Undetectable Crème Bronzer $10.99. This product is supposedly subtle,with a cream-to-powder formula that gives you a build-able dose of natural translucent color, while minimizing imperfections using soft focus technology. Infused wtih antioxidants and vitamin E, the anti-aging formula helps to improve your skin over time, and even better, it protects with SPF 20. There are two sheer shades: Warm Tan, and Rich Bronze.
Sonia Kashuk Monochrome Eye Quad $13.69 -Four quad palettes of netural shadowsh offer classic combos of shadow ( Texttured Rose, Textureed Mauve, Textured Cocoa and Textured Taupe), in mix and match formulas of matte, shimmer, metallic and glitter shades
Sonia Kashuk Tinted Brow Gel $5.99 natural-looking pigment that works with all hair colors and contains marine botanicals known to stimulate growth (over time). The product also features a double ended, 3-in-1 brush applicator; one end has a brush to easily, precisely apply the product onto brows and a comb/brush on the other end to shape the brows and keep them in place .
Sonia Kashuk Twist Up Longer Wear Brow Pencil $5.79 – fill in and define to sparse brows with natural, smudge-free color in either Taupe or Haze.
Salivating yet? I know I was at the preview. And there’s even more than I described here! Get your limited editions before they’re all gone at your favorite Target store or Target.com