Fashion Week in New York City begins next week, and those of us who attend regularly know that Murphy’s law is going to prevail: anything that can go wrong, will go wrong. But KMart has a cute tee shirt with the hash tag #fashionweekproblems that spells it all out. Little Fashion Week mishaps–from broken heels to torn stockings, unanticipated stains, and ripped hems, are irritating!
SOPHMORE’s downtown style is captured in this special SOPHMORE KMart tee by Designer, DJ and entrepreneur Chrissie (who already counts fashionistas like Chloë Sevigny, Cory Kennedy and Alexandra Richards as fans) . It literally visualizes a fashion week nightmare, of a bright, red, stiletto whose heel is cracked in half! You don’t have to be going to fashion week to wear this tee, however. It’s relevant to anyone who has been on their way to a party or special event!
The tee shirt was unveiled to editors this morning, and it’s also now available as a gift with purchase (while supplies last) at
SOPHOMORE’s 143 Ludlow Street store in Manhattan. Get yours now because they won’t last long. The SOPHOMORE partnership is an extension of Kmart Fashion’s ongoing Money Can’t Buy Style campaign–embracing personal style at all price points. Money Can’t Buy Style celebrates individuality and personal self-expression, focusing on the individual fashionista who sets her own trends. And maybe money can’t buy style, but the tee is one of those that will catch envious stares all year long.
But the tee is really about the Kmart Concierge service in it’s third season as a real-time service helping to ease the irritations of fashion week for online media and fashionistas! Leveraging Twitter to transform the brand’s @KmartFashion profile into a concierge and delivery system, the Kmart Concierge will answer the call of those tweeting out their #FashionWeekProblems using the unique hashtag. From tights to lip balm and mineral water — K-Mart basics, select influencers will have their Fashion Week dilemmas solved with real-time delivery by Concierge girls outfitted in the #FashionWeekProblems tee from 2/8-2/16. It’s like having a Prince ss Charming come to your rescue!
For more information on the SOPHOMORE partnership and Kmart Concierge, Follow @KmartFashion. For more on Kmart Fashion and MCBS please visit http://kmrt.us/MCBS12